Textual Analysis of Music Videos

Mise-en-Scene: There are always people dancing in the background of all the shots to show that it is set at a party. Low-key lighting is used to reinforce this atmosphere. The location and costumes fit well with the generic conventions of the genre and the fact that there are teenagers in the video helps to reach the target audience as they can relate to it more.
Sound: There is extra-diegetic sound added into the video including people singing happy birthday to fit with the theme of the song and the video and also people shouting and laughing which adds to the atmosphere of the party.
Camera Angles: Handheld shots are used to make it feel like a home-video that somebody has made of their party. Dutch angles are also used to show the effects of the group of teens being drunk at the party. There are numerous shots where it appears that the camera has been set down on a table and the various guests can come and film themselves.
Narrative: The narrative of the video is that there is a group of friends at a party and they are telling people its their birthday as an excuse for how they are acting at the party.
Titling: Their are credits at the end, this is unconventional of a music video. Also the fact that the credits are their twitter usernames is unconventional of credits in general so this makes the end of the video even more unconventional.




Mise-en-Scene: She is wearing unusual costumes which is a regular motif of Lady Gaga. Outlandish outfits draw attention to her which links to the lyrics "I live for the applause.".
Sound: No extra diegetic sound has been used.
Camera Angles: Since her aesthetics are so important, lots of close ups and full body long shots to emphasize this. She is also always in the centre of the shots showing that she is the centre of attention.
Narrative: The song is about her living for the crowd and for their applause so in the video she is constantly doing things to draw attention to herself such as wearing crazy outfits, bright make up and generally doing things that the audience wouldn't expect such as having her head edited onto the body of a swan.
Titling: There are credits at the end which isn't a common convention of music videos.




Mise-en-Scene: The video is set in a jungle with various animals. The costumes reflect the jungle theme by including prints such as leopard.
Sound: There is extra diegetic sounds added including lions roaring and screams. This adds to the jungle atmosphere and also makes you pay more attention to the characters and animals.
Camera Angles: High angles used to show how small she is compared to the size of the jungle. Low angles used at the from the middle to the end to show that she has become more powerful.
Narrative: The song is about her becoming confident and powerful so the narrative goes along with the storyline of her finding her roar.
Titling: There is a title used at the beginning and 'The End' shown at the end to give the feel that this is shot in a fun, short film type way.