The Purpose of a Music Video

The purpose of a music video is to promote a song, artist or album. Music videos tend to be visually memorable, this is so that people will share the video and watch the video numerous times. If a music video isn't interesting, then people will not watch it.
Videos can be created with a narrative story line which helps to convey the meaning and lyrics of the song. It gives the audience something interesting to watch whilst listening to the song and helps them to visualize the imagery described in the lyrics.
Artists may use popular culture and modern trends to attract an audience to their video as they will be able to relate to it.

Music videos are also a way for the record label to show of the artist and show the audience the star image. Its is also a way to make money which the artists can then use to make more music and videos. Occasionally in music videos you will find product placement of companies that have helped to fund the video.

The video for Panic! at the Disco's Ready To Go was sponsored by Tuborg and therefore their products were used within the video.