Machine Head Magazine Advertisment

 The magazine advertisement for Machine Head's album 'Unto The Locust' uses the same colours and font as the album artwork, meaning that it will be easily recognizable to existing fans. The album artwork is interesting and with it being in the center of the page, attention is drawn to it. The record label logo is at the bottom of the page. This means that people who are fans of other bands on the label may be interested in listening to them.
It also advertises the 'Exclusive Unto The Locust Bundle' which includes a special edition CD/DVD with bonus tracks and expanded artwork, a t-shirt and a download of the album the day before release. These kind of exclusive perks would appeal to existing fans who want to feel that they have a better version of the album than other buyers.
This magazine advertisement was also used as a web advert with 'Click here to pre-order'  links placed at the side.