Final Magazine Advert

Final Digipak

Final digipak without (above) and with CD (below)

Avenged Sevenfold Magazine Advertisement

This advertisement for a new CD is striking because it doesn't tell you too much about the album but gives you all the necessary information like the artist, name of the album, release date and where you can purchase it. The colour scheme is simple and not overpowering meaning it stands out and is easy to read. The fonts used make it eye catching whilst also following the regular motif of Avenged Sevenfold. It is the same font that is used on the album artwork meaning that the audience will know what they are looking for when going to buy the album.

The only image used on the poster is the 'batskull' which is Avenged Sevenfold's logo which can easily be recognised by fans, also the fact that it is an intersting logo means that it will also draw in the attention of new fans.

Machine Head Magazine Advertisment

 The magazine advertisement for Machine Head's album 'Unto The Locust' uses the same colours and font as the album artwork, meaning that it will be easily recognizable to existing fans. The album artwork is interesting and with it being in the center of the page, attention is drawn to it. The record label logo is at the bottom of the page. This means that people who are fans of other bands on the label may be interested in listening to them.
It also advertises the 'Exclusive Unto The Locust Bundle' which includes a special edition CD/DVD with bonus tracks and expanded artwork, a t-shirt and a download of the album the day before release. These kind of exclusive perks would appeal to existing fans who want to feel that they have a better version of the album than other buyers.
This magazine advertisement was also used as a web advert with 'Click here to pre-order'  links placed at the side.

Digipak Analysis

This is the digipak for the Deluxe Edition of P!nk's 'The Truth About Love', 2012.

The images on the inside of the digipak flow together well, it doesn't look like three individual images. The colour scheme runs throughout the entirety digipak. It uses light pastel colours with accents of red and black, this makes it stand out. The pack includes a CD, DVD and lyrics booklet. The disks are found at either end with the lyric booklet in the center pocket of the digipak.
The title of the album is 'The Truth About Love', the pictures included in the digipak show the artist 'P!nk' smiling, shouting and crouching down with her finger to her lips. These simple pictures connote the idea that the songs featured in the album will portray many of the different sides to and feelings associated with love.
There are strong bold colours and fonts used on the inside panels of the digipak which contrast greatly with the softer tones used on the front and back panels. This gives the impression that the album may seem soft and delicate at first but then reveals a strong and feisty underlay which is typical of the artist P!nk.

This is the digipak for Slipknot's self titled album, 1999.

The theme of the digipak follows through with the general motif of slipknot as it shows pictures of them in their boiler suits and masks. A common colour theme used throughout Slipknot's packaging and merchandise is black, red and dark tones. They always use band shots in their promotional digipak's and CD's. The CD is in the center of the digipak with images and the lyric booklet to the sides.

To somebody buying the album who hasn't heard Slipknot's music before, the visuals of the digipak would give them the impression that their music is dark, heavy and angry.