Evaluation Question 3

What have you learned from your audience feedback?

From the feedback that we collected from our audience in the initial stages of production, we found that the majority of people asked liked the sped up shots that the used. They felt that it was visually very effective and also fit well with the chosen genre. As this feedback was collected in the very early stages of productions, we had a number of comments made about things that they felt we needed to change, such as some shots being too long and a few shadows in the background of shots.

Rough Cut 1


Audience Feedback

Good points:

• the speed up shots look good and fit the genre of the song
• the makeup looks good and works well
• the costume fits with the narrative of the video
• the camera is steady
• the effect used on the shot looks good
• the shots are well framed

Points to improve:

• more shots are the band are needed
• some shots are too long
• see some unintentional shadows in some clips
• music needs to be added
• add all clips to finish the video

Improvements we will be making to our next rough cut:

• To improve our music video we will film a large number of artist shots and more acting shots so we will have enough to finish the video
• we will also cut the length of some of the shots to keep the audience engaged in the video
• we will remove shots that do not work or have issues such as shadows and replace then with shots that will look good in their place
• we will also add music in the next stage of creating our music video

 Rough Cut 2

Audience Feedback

Good Points

• Lovely sped up shots.
• Good amount of cuts.
• Good guitar and drum shots.
• Good editing.
• like how the pace speeds up towards the end.
• like how it goes with the beat of the song.
• Locations fit the genre.
• Good angles of instruments.
• Creative editing.
• Good lip syncing.
• Editing matches the chaotic feeling.
• Flashing works well.
• Visuals to genre work perfectly together, definite style.
• Good use of different camera angles.
• The pace fit with the music.
• Costumes are well thought out.

Improvements

• Shadow moves across frame. We are going to re-edit this shot, we thought it looked good with the shadow but others thought it wasn't necessary.
• Some shots are too long. Once we have framed out the whole song we plan on editing some shots shorter and adding different new angles.
• First shot not relevant. We used the wrong part of the clip. We plan to change it and then see if people still find in irrelevant.
•  Lip syncing isn't in sync at the beginning. We need to cut the beginning of the shot where he breaths because that's what makes it seem out of sync.
• Some shots are darker the others. We plan on brightening the darker shots. But the band shots are intentionally brighter then the acting.
• A bit repetitive try a different location? We have another location planned and will hopefully be filming there before Rough Cut 3.