Lip Syncing is filming the artist miming to their song and then editing the audio over the top so that it looks like the singer is actually performing. It is the process of matching lip movements with sung or spoken vocals.
Good lip syncing is very important in the post production of a music video, even if it is the smallest bit out, the audience will be able to tell and it will ruin their enjoyment of the video. Some also move their lips at a faster speed than the original audio track so that the video footage can be played in slow motion.
It is also important for the instruments to be synced properly. This video for example is poorly synced as it shows cymbals being played when there are no cymbals used in the song at that section. The singer also needs to ensure they open their mouth enough so that it appears that they are actually singing rather than simply miming along to the track.
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