Textual Analysis and Goodwin's Theory

Relations between lyrics and visuals: "Hear the sound of the falling rain" the lead singer raises his hand to his ear to show he is listening to the sound of the rain. "Hear the dogs howling out of key" Raises hands to his mouth as if he is howling. "To a hymn called faith and misery" Crosses his chest to relate to the worship of hymns.
Relations between music and visuals: Throughout the section of the video when the band are in the car, the drummer is constantly drumming out the beat on the car, and when it goes "Hey!" he throws his sticks in the air, and later on raises a glass on the "Hey!".
Certain genre characteristics: This video isn't very conventional of videos in its genre since it doesn't show any band performance shots.
Numerous close of the main vocalist: There are many shots of the main vocalist including a section where the rest of the band aren't even in it and it is simply the lead singer and backing dancers.
Voyeurism or male gaze: This is shown through the all female backing dancers towards the end dressed in leotards and fishnets.

Andrew Goodwin's Theory

Andrew Goodwin identified the key features involved in a music video. These involve:
-Relations between the lyrics and visuals. Whether they be telling the story, contradicting them or symbolic.



This is the video for the song 'Devil in a Midnight Mass' by Billy Talent. The clip has scenes filmed in a church which relates to the lyrics.

-Relationship between the music and the visuals. Things happen in time with the music.



The people in the video walk in time with the music and specific points in the video also relate to the music, such as the doors being broken open.

-Intertextuality. Referencing other music videos, films, songs or popular culture in the video.



This video involves many intertextual references including references to popular music videos such as Lady Gaga 'Bad Romance' and Katy Perry 'California Girls'.

-Certain genre characteristics.
-Numerous close ups of the main vocalist. Usually close ups of other members are also shown, but less frequently than the lead vocalist.
-Voyeurism or male gaze is usually used to show the female characters or artists in the video.



Male gaze is used throughout this video when showing the women.

-Develops the artists style or iconagrpahy which becomes recognisable beyond the video.

Initial Ideas on Our Own Music Video