Thursday, September 19, 2013

Andrew Goodwin's Theory

Andrew Goodwin identified the key features involved in a music video. These involve:
-Relations between the lyrics and visuals. Whether they be telling the story, contradicting them or symbolic.



This is the video for the song 'Devil in a Midnight Mass' by Billy Talent. The clip has scenes filmed in a church which relates to the lyrics.

-Relationship between the music and the visuals. Things happen in time with the music.



The people in the video walk in time with the music and specific points in the video also relate to the music, such as the doors being broken open.

-Intertextuality. Referencing other music videos, films, songs or popular culture in the video.



This video involves many intertextual references including references to popular music videos such as Lady Gaga 'Bad Romance' and Katy Perry 'California Girls'.

-Certain genre characteristics.
-Numerous close ups of the main vocalist. Usually close ups of other members are also shown, but less frequently than the lead vocalist.
-Voyeurism or male gaze is usually used to show the female characters or artists in the video.



Male gaze is used throughout this video when showing the women.

-Develops the artists style or iconagrpahy which becomes recognisable beyond the video.




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